Custom Web Design

Based in Erie, Pennsylvania
content marketing strategy


In the 21s century, it would be unthinkable to compete in the business world without some kind of online presence. Websites are a digital storefront for a business, one that is accessible by the entire world rather than limited to a geographical location. This means the game is far more competitive, and to truly stand out, a website not only has to check all of the standard boxes, but needs to be unique in some way as well.

Custom web designing is a method of website building that leaves every dimension open to the imagination, easily allowing a business to set itself apart from the competition. Unlike website builder platforms such as WordPress, Wix, and Shopify, custom web design starts from a blank slate and tailors the website to the business needs. This is crucial for a business that wants to create a user experience that is unique and different from a string of websites built from the same template.

What custom web design offers?

The main thing this offers is absolute control. When a website is built from the ground up, the business has the power to stand up a universe of its own preference, from aesthetics, flow, security, and speed. This is where website builders fall short; they are predicated on a pre-built platform that limits how far customization can reach. Some other custom-built websites advantages include:

  • Scalability – A business that grows must have a website that can grow with it. This means being able to accept more web traffic and add new functionality to an existing platform that is tailored to the needs of the business.
  • Uniqueness – What website builders cannot offer is a unique user experience. Custom websites have no themes, plugins, or pre-built backends; they are built for the business and do not carry limitations to how the site will look or feel. This is the ultimate tool to set one’s self apart from the competition because no other website will be like yours.
  • Security – Website security is of the utmost importance to gaining trust and ensuring the safety of customers, especially with eCommerce sites. Even search engines and web browsers are very interested in a site’s security and will notify the user if it does not meet specific standards. Using a website builder leaves a website open to all of the same vulnerabilities that any other website using that builder has. Using a custom-built website completely alleviates this issue by having a completely unique platform and security protocol.

WhY choose our service

Custom-built websites are the perfect solution for a business that wants a site to keep up with its growth and development. It is worth noting that the upfront costs of custom websites are much higher than utilizing website builders. However, if a business starts with a pre-built site that reaches its limits, they will be back to square one and have to build a custom site anyway. To truly create a site that will compete in the market, scale with the business, and keep its customers secure, custom websites come out on top without question.

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