Local SEO

Based in Erie, Pennsylvania
content marketing strategy


In the 21st century, having an online presence is essential to your business. To have a successful online presence, you must have your Local SEO (Search Engine Optimization) properly configured so customers can easily identify and contact you. According to recent statistics, 97 percent of consumers search for local businesses online to find products and services. So, with that enormous opportunity in mind, you need to understand what exactly Local SEO is, and how to leverage it.

Simply put, Local SEO is about optimizing your website to show up at the top of the results when consumers are searching for a product or service in their local area. For example, if your business provides roofing services and someone within twenty-five miles searches for a roofer, your company ought to show up toward the tops of the results. Nearly 50 percent of consumers who search locally online tend to visit that business on the same day. 

How to optimize your website for local SEO

Relevance is one of the most critical aspects of your website. This means ensuring that your content, keywords, and phrases are all tailored to your business. It is essential to consider who will be searching for you, like a layperson rather than an expert. Refrain from using too much industry jargon and focus on using language like you would speak to a customer. These keywords absolutely must be in your title tags as they will be the first thing someone sees in the search results.

Crawlability is another significant dimension of Local SEO. The search giant Google has constructed a massive database of the many trillions of websites, performed analysis, and rank-ordered them. Your contact page must contain your business address, phone number, email address, and any other pertinent contact information that will help identify you. Google will be crawling your website looking for meaningful contact content such as physical locations, directions to those locations, and the areas you service. Ensure that all of this information is consistently represented throughout the website and, if possible, make a separate page for each physical location to allow your business to show up effectively in searches.

Leverage digital devices to target more customers

Everyone uses smartphones in today’s world, and your website should be able to accommodate those devices. It is projected that within the next two years, 70 percent of all local searches will come from mobile devices. Your search results could drop dramatically if you are not prepared for mobile browsing. 

There are two dimensions to consider with mobile browsing; speed and readability. Test your website on a slower connection, such as DSL, to ensure it loads quickly. Reduce image use and size, make sure code and plugins are clean, and not causing sluggish loading times. People will not wait long, and it could mean the difference between gaining a customer or losing them to the competition. Also, ensure that when your site loads, people can easily read and navigate the content. They should not have to pinch and zoom to read your text or scroll around to find your menu.

WhY choose our service

Local SEO is crucial to giving your business an edge over the competition. These practices are standard, but you should always keep up with the ever-changing world of the internet, your competitors, and always be testing where your site shows up in the search results.  Take the time to learn, or consult with an SEO expert so you can master Local SEO practices to gain the benefits it provides and achieve business growth.

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