Bauer Specialty

Leader in gutters, insulation, and home improvement services gets a rebranded website and consistent monthly leads.


Bauer Specialty, a home improvement contractor, needed a complete overhaul of their website. We wanted to portray the company’s professionalism and years of experience throughout the design process. The client had been working with previous marketing agencies and virtual assistants to try and cut costs, however, this usually ends up costing business owners more time and money in the long run. The challenge lied in the performance and development of their previous site, where we determined it would be best to do a complete overhaul. Once the new site was complete, we were able to create an experience that positioned the company for growth.

Before After
contractor web design
THE Solution

Sayles Industries started the project by getting a deep understanding of the client’s goals, hardships, and the company’s target audience. Taking this data-driven approach, our design team crafted a new website that would not only reflect the company’s expertise but also help drive more customer conversions. This was achieved through cleaner web design, faster-loading site speeds, and clearer call-to-actions. All of this hard work turned into a stunning new online look for Bauer Specialty. After completing the build of their main site, we proceeded to do the same with their sister companies, keeping things consistent and professional.

By hiring us to handle their website design and digital marketing needs, we were able to save the client more money while delivering a higher return on investment.  Furthermore, we help provide solutions to problems that most business owners face. One of which is collecting online customer reviews. Our developers designed a custom review plugin that allows visitors to leave testimonials directly on the website and sync reviews from third-party sources such as Google, Facebook, Yelp, HomeAdvisor, YellowPages, and more. In addition, we continue to provide the company local lead generation services which result in a steady flow of leads each and every month.

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