WHAT IS ECOMMERCE SEO?
If you are at a point in your business development where you are thinking about promoting your products or services online to reach a broader market and boost sales, then you must understand eCommerce SEO. Knowing how to utilize this is vital because it allows targeted audiences to find you through search engines, which increases organic traffic to your website.
In short, eCommerce SEO is about optimizing your online store, so it is more visible in the search engine results pages (SERPs). This area of SEO is specific to ensuring that your online products or services rank as highly as possible in search engine results. This includes optimizing your product descriptions, metadata, link structure, headlines, and website navigation to ensure a smooth user experience.
Preparation Steps - Research
Before diving into leveraging your online store for eCommerce SEO, first, you must understand what a potential customer is doing when they search for a product online. Searching for a product includes looking for options, comparisons, and information on each option so the customer can make an informed decision. To ensure that your products or services can be found, research what will attract potential customers to your site and use that data to your advantage to start optimizing your website for eCommerce SEO.
How to optimize your website for ecommerce SEO
Your product pages are individual sales pitches to your customers and should include descriptive yet concise titles with competitor researched keywords. Choosing a keyword requires research into how often people search for it, how competitive it is in the cost-per-click (CPC) sphere, and what exactly people are looking for when they search with that keyword. Keywords that have high search frequencies indicate popularity, and the CPC shows how much people are paying per click when purchasing advertising for a specific keyword, which indicates increased competition.
Lastly, you want your keywords to be specific enough that you can determine the intent behind the search. For example, if someone searches for “automobile,” are they looking for automobile parts? Repairs? New or used cars? This is a prime example of a keyword that does not provide enough clarity to bring a potential customer to your product.
Leveraging SEO in product descriptions to increase sales
Detailed product descriptions that utilize competitor researched keywords are the meat and potatoes of your eCommerce SEO. Each product should have a unique and engaging product description to set yourself apart from the competition. This is especially true if you are selling a product that can be found in hundreds or thousands of other stores.
In order to optimize your profits, traffic, and achieve business growth, it is ideal for you to understand and implement eCommerce SEO in your marketing efforts. Without it, you will have a hard time being found by potential customers because you will be lost in the millions of other sites. For the best results, your eCommerce SEO should be well planned from the beginning. Do your research, choose the right keywords, and optimize your product/service pages and descriptions to give yourself a high conversion rate and competitive advantage.