eCommerce Web Design

Based in Erie, Pennsylvania
content marketing strategy


With the rapid advancement of the internet and computing devices, online shopping has become a massive market for businesses small and large. Right from your living room, you can buy food, entertainment, or even a trip to Italy with a few clicks. This is the world of eCommerce, the purchase or sale of goods and services over an electronic medium. In 2017, eCommerce brought in over 2.3 trillion dollars in sales, and that number is expected to double by 2021. To succeed in taking a bite out of that demand for your own business, an eCommerce website must be appropriately and optimally designed.

Tools for eCommerce Website Design

Selling products and services online is a fantastic way to take your business or personal endeavors to the next level. One does not need to be a software developer or graphic artist to create a successful eCommerce website. Platforms such as WooCommerce, Magneto, Shopify, and Wix all make standing up an eCommerce website easier than ever. Most importantly, they provide the webmaster with the tools necessary to help make their online store a success.

Proper SEO is key to one of the most essential factors in having an online store, bringing potential customers to the online store. Google will crawl the product pages of an online store and look for detailed information. The higher quality and detailed the information is, the more visible each product will be on SERPs (Search Engine Result Pages). Detailed product descriptions, high-quality product images, customer reviews, and FAQs will contribute to successfully gaining rank on Google.

If you review some of the largest and most successful eCommerce websites out there, you will notice that there is nothing flashy or distracting about the design. That is because the path to final sale must be made with as little friction as possible. Research shows that people determine whether they like a website or not in 50 milliseconds. So the store design must be simple, easy to navigate, have smooth searching capabilities, and contain excellent product organization.

Trust and Security
An eCommerce store with an optimal layout and SEO can still fail to drive home sales if the customer does not trust it. Proper brand identity and presentation will make a potential customer feel that they are on a safe and reputable website. Beyond the visual security is the actual security under the hood. Web browsers will display a lock symbol in the address bar to indicate that the site is secure and using SSL certificates to encrypt the data between the buyer and store. There can be no compromise when dealing with sensitive customer information.

WhY choose our service

A Good eCommerce web design requires good SEO, easy to use layouts, a sense of security, and actual security to drive home sales. With an estimated 4 trillion dollars in sales by the year 2021, the competition will continue to rise. By utilizing these key eCommerce design tips and best practices to leverage your online store, you are setting yourself up to be as successful and leading as possible.

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