10 Questions to Ask When Searching for the Right SEO Agency
Search Engine Optimization (SEO) is one of the most cost-effective ways to boost your lead generation, conversion, and sales figures. Without a doubt, an SEO agency can help you take your business to the next level. However, looking for the best SEO agency is not as easy as it seems.
Before you hire an SEO agency, you have to ask the right questions. Learn how to hire an SEO agency the right way. Your success can depend on it. Let’s go through the top ten questions to ask an agency before committing to an agreement.
1. What sets you apart from other agencies?
Every SEO agency is different, and each one boasts of specific achievements. Once you hear about an agency’s unique selling propositions, you’ll understand what its decision-makers value. Below are some of the factors you should consider.
- Experienced professionals
- A dedicated representative or team assigned to you
- Customized SEO solutions
- Omnichannel communications
- Dedication to results
2. What services do you offer?
SEO is a multifaceted marketing branch that involves several business aspects. Before you decide on the best SEO agency for your company, determine what you need first. For example, if you have an excellent creatives team, you don’t have to outsource such services. Below are some of the offerings you can expect from an SEO agency:
- Web development
- Content creation
- A/B testing
- Expense management
3. What strategy will you use for our brand?
When it comes to SEO, there’s no such thing as a one-size-fits-all solution. An agency should discuss its goals for your brand and a step-by-step action plan to achieve them.
An agency will likely discuss keywords, user experience, page titles, etc. The most important thing is getting an answer about a bespoke strategy for your specific needs.
4. How do you measure success?
Keep in mind that it takes considerable time and effort to achieve SEO goals. They also depend on what you need as a company.
Any agency guaranteeing page-one rankings in a month might use black hat techniques that may look like success in the beginning but leave you with massive penalties and less traffic than you did before.
5. How satisfied are your clients with your services?
Many agencies look good on paper. Most of them offer top-notch services, guaranteed results, and other such statements that pique your interest.
Don’t fall for such words without seeing results. There are many ways to check client satisfaction, such as checking Google and Facebook reviews. However, ratings don’t convey the whole story.
If you want to gain a better vision of an agency, check out its case studies. Review the screenshots of processes and reports.
6. How long have your experts been in the industry?
There’s nothing wrong with hiring a new agency, but you should ask about the experience of their experts. Here’s why: SEO strategies for a small brick-and-mortar store can greatly vary from the methods used by a large multinational company.
Make sure that the agency you choose has enough experience in your industry or niche. Having such a partner can help your business reach new heights.
7. Who will handle my account?
Many companies often overlook this essential question. Before you sign any agreement, make sure there’s a dedicated person assigned to your account.
Working with web development and marketing experts is a great thing, but an agency’s expertise means nothing if you can’t get a hold of its representatives. You know your company better than any agency does, and your input should always matter.
8. What’s the cost of breaking the lock-in period?
Many factors might lead to you changing your SEO plans, from a management overhaul to budget cuts and everything in between.
Contracts often involve lock-in periods, and you should always ask about the consequences of breaking them. Ideally, it’s best to get a partial refund or compensation for any work not rendered by the agency.
9. How long will it take to see results?
As mentioned earlier, it takes a while to see results in your SEO efforts. Generally, you should see results anywhere between three to six months, depending on your current standing and targets.
However, a reliable agency should give you a specified time frame, along with a quality strategy to achieve your goals. Be wary of agencies that promise results overnight.
10. How will you synergize your efforts with our marketing strategies?
The best way to achieve your SEO goals is to make them part of your overall marketing strategy. Don’t trust any agency that tells you otherwise.
Your SEO efforts should go hand in hand with your website development, content creation, and social media strategies, among others. In effect, your agency should work with your marketing team as much as possible.
Hire a Reliable SEO Agency Now
If you’re looking for a trusted SEO agency, consider Sayles Industries for your SEO, website design, and social media needs. We are a group of web development and marketing experts specializing in high-quality leads that enhance conversion and revenue figures. Book your complimentary consultation now to take your first step toward SEO success.