Last updated: November 7, 2026 Quick answer: The five on-page changes that matter most for local SEO are: (1) titles and headings that name your service and the area you serve, (2) consistent name, address and phone with LocalBusiness structured data, (3) a dedicated page for each core service, plus location pages only where you
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Last updated: November 7, 2026 Quick answer: Digital marketing is promoting your business through online channels: your website, search engines (SEO and Google Ads), Google Business Profile and maps, social media, email, online reviews and, increasingly, AI search tools. For most small and local businesses, the order that pays off is: a fast website that
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Last updated: November 7, 2026 Quick answer: No. Google says it has no preferred word count, and content length isn’t a direct ranking factor. Longer pages often rank well because they tend to cover a topic more completely, earn more links and answer more related questions, not because of the number of words. Write as
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Last updated: November 8, 2026 Quick answer: WordPress.org is the free, open-source software you install on your own hosting. You get full control over themes, plugins, code and data, but you handle hosting, updates and security. WordPress.com is a hosted service run by Automattic that handles the technical side for you, but limits what you
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Last updated: November 7, 2026 Quick answer: Before hiring an SEO agency, ask to see real examples of their work, how they’ll measure success (leads and calls, not just rankings), what they’ll do in the first 90 days, whether they follow Google’s guidelines, who owns your accounts and content, how they report, and what the
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Last updated: November 7, 2026 Quick answer: Conversion rate optimization (CRO) means getting more of your existing visitors to take action: call, fill out a form, book or buy. For most service businesses, the biggest wins are a clear headline that says what you do and where, a visible phone number and call-to-action, short forms,
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Last updated: November 7, 2026 Quick answer: Cheap SEO is risky because low prices usually mean shortcuts: bought or automated links, mass-produced thin content, fake reviews or doorway pages. These can violate Google’s spam policies and lead to lost rankings or a manual penalty. Even when nothing goes wrong, cheap packages often deliver reports instead
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Last updated: November 7, 2026 Quick answer: Local Services Ads (LSAs) are Google’s pay-per-lead ads for service businesses. They appear at the very top of local search results, above regular Google Ads. You pay only when a customer contacts you through the ad by phone, message or booking, not per click. Businesses that pass Google’s
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Last updated: November 8, 2026 Quick answer: Dex Media bought YP Holdings, the company behind YP.com and the Real Yellow Pages, in 2017. The combined company became DexYP and was renamed Thryv in 2019. Thryv now focuses on small business software, and in September 2026 it agreed to sell its print Yellow Pages business. For
Dex Media, YP and Thryv: What Happened to the Yellow Pages? Read More »
