Last updated: November 7, 2026 Quick answer: A winning local SEO strategy has six parts: (1) a complete, accurate Google Business Profile, (2) a steady flow of genuine reviews you reply to, (3) consistent business information across the web, (4) strong service and location pages on your website, (5) local links and mentions, and (6)
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Last updated: November 7, 2026 Quick answer: Not necessarily. Putting variants of the same product (sizes, colors, materials) on one page is usually the better SEO choice, because it combines reviews, links and content into one strong URL, and Google supports variant markup (ProductGroup) for it. But different products that people search for by name
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Last updated: November 8, 2026 Quick answer: WordPress.org is the free, open-source software you install on your own hosting. You get full control over themes, plugins, code and data, but you handle hosting, updates and security. WordPress.com is a hosted service run by Automattic that handles the technical side for you, but limits what you
WordPress.com vs. WordPress.org: Which Is Right for Your Business? Read More »
Last updated: November 7, 2026 Quick answer: Before hiring an SEO agency, ask to see real examples of their work, how they’ll measure success (leads and calls, not just rankings), what they’ll do in the first 90 days, whether they follow Google’s guidelines, who owns your accounts and content, how they report, and what the
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Last updated: November 8, 2026 Quick answer: Fresh content matters when it makes your pages more accurate and useful. Google rewards freshness for searches where recent information matters, like news, prices, laws and “best of” lists, and outdated pages lose trust with both searchers and Google. But updating a date without improving the page doesn’t
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Last updated: November 7, 2026 Quick answer: Cheap SEO is risky because low prices usually mean shortcuts: bought or automated links, mass-produced thin content, fake reviews or doorway pages. These can violate Google’s spam policies and lead to lost rankings or a manual penalty. Even when nothing goes wrong, cheap packages often deliver reports instead
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Last updated: November 7, 2026 Quick answer: Local Services Ads (LSAs) are Google’s pay-per-lead ads for service businesses. They appear at the very top of local search results, above regular Google Ads. You pay only when a customer contacts you through the ad by phone, message or booking, not per click. Businesses that pass Google’s
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Last updated: November 7, 2026 Quick answer: Since September 2019, Google won’t show review stars for “self-serving” reviews, meaning reviews a business collects and displays about itself on its own website, when they’re marked up as LocalBusiness or Organization. That still applies today, including reviews shown through third-party review widgets. Product, recipe, course and other
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Last updated: November 8, 2026 Quick answer: The best way to get more reviews is to ask every satisfied customer, right after the job, with a direct link to your Google review form. Make it a routine, not an occasional push. Reply to every review, good or bad. Don’t offer incentives, don’t ask only happy
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Last updated: November 8, 2026 Quick answer: 404 errors don’t hurt your rankings on their own. Google treats a 404 as a normal signal that a page no longer exists and drops it from the index over time. What does cost you is losing visitors and link value when an important page disappears without a
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