Google constantly tweaks ranking factors. Recently, they’ve announced that they’ll be putting more emphasis on one important aspect: user experience.
Are Core Web Vitals a Google Ranking Factor? LCP, INP and CLS Explained Read More »
Last updated: November 7, 2026 Quick answer: Local Services Ads (LSAs) are Google’s pay-per-lead ads for service businesses. They appear at the very top of local search results, above regular Google Ads. You pay only when a customer contacts you through the ad by phone, message or booking, not per click. Businesses that pass Google’s
Google Local Services Ads: How They Work and How to Rank Read More »
Last updated: November 7, 2026 Quick answer: Since September 2019, Google won’t show review stars for “self-serving” reviews, meaning reviews a business collects and displays about itself on its own website, when they’re marked up as LocalBusiness or Organization. That still applies today, including reviews shown through third-party review widgets. Product, recipe, course and other
Google Review Schema and Self-Serving Reviews: What Changed and What Still Applies Read More »
Last updated: November 7, 2026 Quick answer: A Google “penalty” is either a manual action, where a Google reviewer finds a spam-policy violation and reports it in Search Console’s Manual actions report, or an algorithmic demotion from automated systems that detect spam. To recover from a manual action, fix the issue and submit a reconsideration
Understanding Google Penalties: Manual Actions vs. Algorithmic Drops Read More »
