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Google Local Services Ads: How They Work and How to Rank

Business Advertising, Business Challenges, Digital Marketing, Digital Marketing Tips, Google Updates, Marketing Solutions, News, Small Business Tips /

Last updated: November 7, 2026 Quick answer: Local Services Ads (LSAs) are Google’s pay-per-lead ads for service businesses. They appear at the very top of local search results, above regular Google Ads. You pay only when a customer contacts you through the ad by phone, message or booking, not per click. Businesses that pass Google’s

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Google Review Schema and Self-Serving Reviews: What Changed and What Still Applies

Business Challenges, Digital Marketing, Digital Marketing Tips, Google Updates, Local SEO, News, Online Reputation Management, SEO Marketing, Website Optimization /

Last updated: November 7, 2026 Quick answer: Since September 2019, Google won’t show review stars for “self-serving” reviews, meaning reviews a business collects and displays about itself on its own website, when they’re marked up as LocalBusiness or Organization. That still applies today, including reviews shown through third-party review widgets. Product, recipe, course and other

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