7 Ways to Improve SEO on your WordPress Website
Are you one of those business owners who have a physical store and want to extend the market to online visitors? Or are you new to business altogether and want an online presence? There are several ways to improve SEO on your WordPress website, from your domain to themes and even your comment sections! Want to know more? Keep reading for seven tips to help you get started to improve SEO and increase your online visibility.
1. Select a Domain
There’s not much difference if you’re choosing a domain with or without “www” in it. If you’re aiming to have a CNAME record for future website traffic redirections, you may go for a domain with www in it.
2. Fix Your Site Links
Search engine algorithms often reward websites with readable links. If the links are simple enough, it may even help your site visitors remember them better for future browsing.
3. Choose a Suitable Theme
Choosing a theme isn’t only limited to the entire look and feel of your website. While these things may help drive traffic to your website
, you need to focus more on themes that help improve the overall browsing experience of your site visitors.
4. Optimize Your Navigation System
This is sometimes known as breadcrumbs. They are called this because they are expected to lead you to pages that you previously visited. Furthermore, these nifty tools can help you go around the website without getting lost. In a way, they serve as clickable guides within your web pages. Incorporate them in as many of your pages as possible. Search engines consider breadcrumbs as plus points to improve WordPress SEO
because they make the navigation experience of the site visitors much easier.
5. Pick Plug-Ins That Help Increase Your SEO Score
Plug-ins are there to help boost your website speed and functionalities. Just remember not to place too many plug-ins, or it may lead to a website with slow loading time. In worse cases, it may even lead to site crashes and overload.
6. Block Off Unwanted Pages
This is one of the easiest ways to improve SEO but often the most overlooked. Assess your robots.txt file to make sure that no viruses or odd pages will crop up. Regularly perform scans to ensure that your site stays indexed in most search engine databases.
7. Moderate the Comments
Depending on your preferences, you may or may not allow the site visitors to leave comments after reading a blog post. Here are some insights for both options:
- With Comments: Your site may be vulnerable to spam attacks, especially if there’s no one from your team who regularly moderates comments and actively interacts with visitors. Also, wrong spelling and grammar from comments may decrease your SEO score.
- Without Comments: This can provide you with limited knowledge of your site visitors’ thoughts and feedback.
Some More Reminders
When you’re working on optimizing your website, make sure to use SEO tools as guides. They are not merely there to provide you with some metrics. Some of the best SEO tools
can give you a lot of helpful suggestions to optimize your website. These are concrete action plans that can help you boost your online visibility. The good news is most of these tools are free, so you can have access to them anytime.
Having said all these things, take note that WordPress SEO
scores for business websites can take some time to change and increase. On average, it may take around three to six months to see significant changes. This is because this is the average time span that search engines make major changes in their algorithms.