How to Build an Effective Business Presence Online using SEO Marketing
Global business trends have seen an increase in web-based goods and services purchases. From paying for a hotel room to buying cat food, ordering a pizza or even buying a lion, more and more businesses have found that making a profit online can be even more lucrative than owning a brick and mortar storefront. According to a digital market outlook, market revenue from e-commerce amounts to about m$313,980.5 in 2016 in the US. Goods considered in the e-commerce markets are in the following categories – pharmaceuticals, foods, and cosmetics, clothes and shoes, furniture and home appliances, consumer electronics, and physical media. By 2020, e-commerce market user numbers are expected to be about 189.4m – with user penetration hitting 70.18% by this time – and between 2016 and 2020 there is supposed to be an annual growth rate of 7.66% amounting to a mUSD 91,482.5 market volumes in 2016.
There is no better time to begin to create an online or e-commerce platform for your business. Estimates by eMarkter indicate that 19% of smartphone user transactions will be made with mobile payments exceeding $27 billion by the end of 2016. Mobile commerce in the US is expected to increase, accounting 50% revenue for total digital commerce by 2017.
So where does your business stand in all of this? Your ability to tap into this prospect is to be able to advertise your business effectively online/on the web. For your business to grow, and grow exponentially, using word of mouth will not cut it and in fact it will take a longer time for you to see desired results. One of the best ways a word-of-mouth method as a form of advertising can work for you on the web is having your businesses’ services reviewed online.
For your business to thrive online, it has to be visible when potential customers search for items or terms that are related to your business. There are many forms of advertising online, and many ways to get potential customers to your business, but at the heart of all these is SEO – search engine optimization or more importantly SEM – search engine marketing. SEO is a method of marketing that helps grow the visibility of your goods and services online. It can be quite technical and challenging, but with experts like Sayles Industries handling this area, you can focus more on the business side of your endeavor. SEO amongst other things involves the use of creative ways to drive traffic, rank and maintain rank, and increase search engine result awareness.
Big e-commerce businesses like Amazon, eBay, Alibaba, and the not so big ones like Woocommerce, and Magento embody the importance and effectiveness of Search Engine Optimization when it comes to maintaining an online presence.
One of the biggest mistakes you can make though is building an e-commerce site that isn’t user-friendly. User-friendly sites can be built with the help of experts to incorporate SEO for increased exposure and in a way that allows potential customers to navigate through your website easily, select items they desire and make a purchase without hassles – giving buyers an enjoyable experience.
As more businesses find presence online, competition to have a market share will become fierce as with any other platform. SEO is important; in fact, it is very important for your business if you are just starting and even if you have been online for more than a decade.
Effective SEO in conjunction with other business presence boosting methods can see you taking up a sizable market share in no time.
To find out if SEO marketing would be a good fit for your business, whether it be e-commerce or a traditional brick and mortar, then contact Sayles Industries today to schedule a free consultation.